Nature Selection in design field

I always thought this economy downturn will wipe out those companies that have bad reputation, well, what I see is many of those good companies are gone and bad ones still there, now I know why. There is a metal shop I used to work with, the owner was a very skilled metal smith who was extremely artistic and skilled, but the reality is that creative and artistic people usually are not business savvy, their artist mind just can't compete with their competitors who are more business minded but not skilled or artistic. So, now, those true craftsmen are all gone but those un-skilled, non creative businessmen all survived. That is freaking sad.