Company's Strengths

At an office meeting talking about marketing strategy and was told to list the strengths and uniqueness of the firm, and then we all came up with some of them that we thought other design firms do not have, and when I analyzed what everyone wrote in more depth, those strengths and uniqueness were all listed on my resume, but why all these good characteristics of mine did not translate to my salaries? Well, when I was told I could not have a salary raise due to the bad economy while the owner of the firm still could go on the luxury cruise vacations, purchase an expensive car, or remodel home, I wonder why.